PUBLICITY FILMS

Hokitika Guardian, 8 November 1929, Page 5

PUBLICITY FILMS

PRGtfQtlQk M BUSINESS.

WELLINGTON, November G.

Several industries!, in New Zealand have 'been, filmed'by., the Government Publicity Office for showing! butside of the Dominion!- U:

Advice has just been received by the Hon, Mr de la PerrplFe, Minister in Charge- of Publicity oiL^heSuccess attending the sho.wihg, ’of. i'several industrial films taken by the Department, which are now in circuit in "Australia and elsewhere. Writing of one of the films, the manager of a firm says that in line with newspaper advertisements, it lias already had quite an appreciable effect on the sales in their various stores, and he desired to express his thanks and appreciation for the services rendered by the Department. Advices received from the High Commissioner’s Office, London, also testify to the great value of these films in promoting? business, 1 as'fin % Jewry case great interest has been aroused through prospective buyers being able to follow the whole course of production activities and also to note the ideal conditions under which the work is carried out. ." ' 5 -• : '■

“It is my intention,” says Mr Perrelle, “ to develop , along • with other avenues' -oiis=tpliase- of publicity activity in every (way,' ns its great value to the Dominion cannot be fully realised.” ' f- •