“ADVERTISE ALL THE TIME, “Many advertisers imagine that it is wise to withdraw or curtail advertising during times of national excitement or depression. They think that the public is sometimes too far up in the heights or too far down in the depths to smoke, drink, eat, sleep, dress; play, or travel. They find in a General Election or Stock Exchange panic a first-class reason why they should draw in their horns. They are wrong. “The time to advertise is all the time.” The experience of a most critical period of our history proved it.”—Mr. J. Murray Allison in “Second Essays on Advertising.”
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https://paperspast.natlib.govt.nz/newspapers/HOG19290831.2.7.2
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Hokitika Guardian, 31 August 1929, Page 2
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103Page 2 Advertisements Column 2 Hokitika Guardian, 31 August 1929, Page 2
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