Page 7 Advertisements Column 3

Hokitika Guardian, 17 August 1929, Page 7

Curiosity is frequently expressed by smokers when told that the New Zealand tobaccos grown and manufactured by ihe National Tdbacco Co. Ltd., (pioneers of .the toba'cco industry in N.Z.) ar<£ toasted. “Why toasted 1” they will ask. The explanation is simple. Toasting serves two purposes. (1) It helps materially to -eliminate the nicotine in the leaf; (2) it develops flavour; and bouquet. Imported tobaccos contain far tco much nicotine to render their habitual use safe. Toasted tobaco's. on the other hand, are perfectly safe (because most of their nicotine content is destroyed. Hence they may be freely indulged in without fear of consequences and as for flavour and aroma, toasting brings out both surprisingly. There are, indeed, no purer or sweeter tobaccos and no tobaccos so innocuous as those referred to. Not only superior to the imported they are also cheaper. Favourite. brands: “Riverhead Gold,” a beautiful, mild aromatic; “Navy Cut No. 3” a choice medium; “Cavendisfo M {the ■.sportsman’s smoke) another fine medium; and “Cut Plug No. 10,” a full-flavoured sort of rare excellence. —Advt,