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Hokitika Guardian, 8 July 1929, Page 4

That New Zealand is likely to benefit from Australian publicity during the coming tourist season is the view of Colonel Sclater, representative of the Canadian Pacific Railway in Australia and New Zealand, who arrived at Auckland from Sydney by the Makura. Australia was making a determined effort to attract tourists, he said,' and it would benefit both countries if New Zealand co-operated in the new international advertising campaign. “ A recent development in Australia has been the formation of a National Travel Association,” Colonel Sclater said. “ The idea has originated from Mr H. W. Clapp, late chairman of the Victoria Railways. He has promoted a scheme to raise £IOO,OOO to advertise Australia as a country worthy of visits from tourists. Money is to he spent abroad over a period of five years, and the committee representing shipping, hotel and commercial interests has been set up to attend to the practical working of the scheme.” Officials had been appointed to represent the association in England, and one English representative was now touring Australia to gain first hand -knowledge bf the conditions in the Commonwealth. A New York representative would also be appointed, and ' efforts would be made to build up tourist traffic from both Great Britain and the United States. The results of such a campaign may not be felt immediately, but ultimately it will be of considerable value, Colonel Sclater said. “ New Zealand, being on the most popular tourist route, will doubtless benefit also, and it seems to me that there is an excellent opportunity for the Dominion to join Australia in the movement. A large number of tourists always moans a large volume of business.”