TOURIST TRAFFIC

Hokitika Guardian, 6 July 1929, Page 7

TOURIST TRAFFIC

AUSTRALIAN PUBLICITY CAMPAIGN. I N.Z. LIKELY TO BENEFIT. AUCKLAND, July 1. That New Zealand is likely to benefit from Australian publicity during the.coming tourist season is the vie of. Colonel J. Sola ter, representative of the Can a-' 1 in” Pa"i fi o Railway in Australia and New Zealand, who arrived . ueklun i m>m oytlnuy u. the Makura. Australia was maltin' a determined effdrt to attract tourists, he said, and it would benefit both countries if New Zealand cooperated in a new international ad vertising campaign.

“.A flo-nITM-nant in A has been the formation of a National Tvn-veJ Association,” Colonel Sclatcr said. “The idea has originated from Air H. AV. Clapp, late chairman of Victoria. Railways. Ho has promote a scheme to raise £IOO,OOO to advertise Australia as a country worthy of visits from tourists. The money is

to lie spent abroad over a period of five years, and a committee representing shipping, hotel and commercial interests has been set up to attend to the practical working of the scheme.” Officials had been appointed to represent the Association in England, and one English representative was now touring Australia to gain firsthand knowledge of conditions in the Commonwealth. A New York representative would also be appointed, and efforts would be made to build up the tourist traffic from both Great Britain and the United States, “The results of such a campaign may not be felt immediately, but ultimately it will be of considerable value,” Colonel Sclatcr said. “New

Zealand, being on tho most popular tourist route, .will doubtless benefit also, and it seems to me that there is an excellent opportunity for the Dominion to join Australia in the movement. A large number of tourists always means a large volume of business.”