DANCE LURE

Hokitika Guardian, 29 June 1929, Page 2

DANCE LURE

TO SELL PIANOS. '

MYSTERY WOMAN OF OPERA

HOUSE

NEW YORK, May 3

American salesmen are ever on the alert for something new. The public must bo persuaded to buy whether or not it wishes to, and this end is achieved by the subtlest lures that human ingenuity in business can invent. Some tilings, of course, sell themselves or need but a little push to achieve this object. Hats and dresses have tneir irrestible appeal, but there are other commodities not in this happy category of self-salesmanship. Among these may be placed pianos, which occupy a particularly difficult position in these days of the worldwide radio. American piano manufacturers are not content to wait for the person who contemplates buying a piano. They have learnt to go out after customers and bring them into their shops through the appeal of firstclass advertising. DANCE RECITALS. A group of manufacturers recently combined and gave three dance recitals at their New York saloons, to which the.public wore invited, and at which throe famous artists were guest performers.

Tlie results, so far as the numbers of the audience were concerned, exceeded expectations. At the first recital the dancer was Marin Camberelli, popularly known to all radio listeners as “Gainliy,” who for many months broadcast an entertainment of her own cvsr\v Sunday evening.

At the second dance recital the crowds were so dense that women fainted. The audience had come to see and learn from Arthur Murray, a popular teacher of social dancing, who gave an exhihiton of the instruction in tango and “tap” dancing, a variant of clog dancing. The present cult of slimness has drawn numbers of women to sudi strenuous forms of exercise as “tap” dancing, and I hey flocked tn this recital of hints on the art. DANCERS FROM OPERA HOUSE. The third entertainment was an even greater novelty. The premiere danscusc and ballet mistress of the Mel-

ropolitan Opera Company. Ros inn Calli, an artist of international reputation. hrough her partner. Signor Boidiglio, and eigui of her most skilled coryphees for a programme of rare enchantment.

Rosin aOalli is a mystery of New York opera lovers. Site is never seen in public little is known of her private, life, and she is so jealous of her art that she rarely dances more than twelve times during the season. The way to the auditorium lay through a large exhibition’ room in which a great variety of pianos was displayed. The musical acconipan.nient at each recital was provided hv a piano manufactured by one ol the interested firms.