TRUTH IN ADVERTISING.
“There is mo more fatuous hluudo. tin'll to suppose that advertising, however brilliant and persuasive, ian se.. unsatisfai'tory goods,” writes fc.tr lu>"-. rente Weaver, in the “ Quarterly l.eview.” “ Clumsy advertising of satisfactory goods may fail and will certainly he a costly experiment, but its methods can ho improved and the situation retrieved. Advertising that does not stand the test of the consumers acceptance of the goods advertised can hardly lead to anything hut disaster. Aliriiiiam Tuncoln’s maxim about foo,-| iug the people has no better just men- ; tinn than in advertising. Ihe hioad fact is that no industry could attain a I turnover of a hundred millions a year j liy fooling the people.” |
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Hokitika Guardian, 12 May 1928, Page 4
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117TRUTH IN ADVERTISING. Hokitika Guardian, 12 May 1928, Page 4
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