Page 1 Advertisements Column 5

Hokitika Guardian, 6 March 1928, Page 1

with a REAL Innovation —a holder on every Cigarette Each "VICE REGAL” Cigarette has a special mouthpiece which is not only delightfully firm and smooth to the lips but prevents any tobacco getting into the mouth. — r The "VICE REGAL” mouthpiece is not a mere adornment ' “ —it serves a purpose.' You ?nust smoke them to appreciate "them: 1 tMade from the very Finest Selected Virginia Leaf —A Tobacco worthy of this Tfegal Cigarette. 10 f° r 9° Also in FLAT Pocket Tins of 50 a \\\# At all High-class Tobacconists W. D. & H. 0. Wills

THE GOVERNMENT NOW PROTECTS YOU 1 ' ONCE UPON A TIME YOU HAD TO RELY ENTIRELY ON YOUR OWN JUDGMENT AS TO THE QUALITY OF THE. •SOAP YOU ORDERED. ... y,.THE NEW REFLATIONS ISSUED lIY THE GOVERNMENT HEALTH DEPARTMENT NOW COMPEL : -SOAP MANUFAG-* ’HIRERS to BRAND THEIR SO A P ACCORDING- TO : ’ITS QUALITY. .• FIRST GRADE SOAP II AS A HIGHER PERCENTAGE OF FATTY ACID AND LESS WATER, AND IS THEREFORE BETTER VALUE. IS FIRST GRADE.

Ml SIC THE MIRACLE. “The complexities that civilisation brought in its 'train; although introduced by man,- have made him their slave, writes Dr Leigh Henry, the well-known composer and conductor,.in the “Daily Chronicle.”.. “ Man' to-day lmgiit be described as a cog in a manir motii machine, which, as it revolves, consumes an ever-increasing .amount .of human energy. He is confined and narrowed down to a job, which, in time, becomes merely mechanical. "And the more commerce and industry expands, the more does his work become confined and specialised; Ttte whole hosts of capacities in liis nature are deprived of anv function or expression. His emotions are bottled, and his feelings unduly repressed in the humdrum ot every day.' And such capacities, deprived of normal outlet, resort to sensationalism, which leads in the end to dangerous perversities. Music is not merely an expedient to make existence possible, but an absolute necessity. It is one of the most powerful nourishments of mind and spirit, which, in any sanely healthy community, require sustenance as much as the body.”

“THERE IS GROUND FOR HOPE.” “Coin pa led with Great Britain, the United States is a brand-new country with infinite resources and with a ma-chine-made J iidustry built to order in conditions utterly incomparable with those in this country. Our basic problems are entirely different, and although we can learn' as much ' from America as we can from other nations, we must not attempt to graft American methods and processes, lock,- stock and barrel, on to our own older and totally different structure. There is ground for great hope in a new spirit growing up between employers and employed. Never since the tear have the relations existing between them been more amicable. If wo can develop and consolidate this atmosphere-of ;■ greater trust and friendliness, then -we need, with our native talent and character, have no fear of the future.”—“Lloyd’s List and Review.” ; "i

McKay’s 1 Realisation Sale prices: Printed Bed Spread, double-bed size, regular price 16s 4d—Realisation price 10s U .. —A.dri. ... -