BRITISH CARS

Hokitika Guardian, 1 February 1928, Page 1

BRITISH CARS

Ml! W. IL MORRIS'S VIKYI'S. A PCKLAND. Jan. 30. Declaring himself a champion of the British workman, Hritish industry, and co-operative Kmpire effort, Mr W. IL Morris, of England, maker of Morris motor-cars, and one of the leading figures in Imperial industry, arrived from Vancouver bv the Aorangi.

(Jiving as the main object of his visit to the Dominion a desire to become personally acquainted with conditions here bearing on the activities ol the great concern ol which he has made a phenomenal success, lie hastened to add that lie was equally desirous of playing some part as an ambassador of reciprocal trade.

Commencing without capital in the bicycle business, Mr Morris later entered the field of motor-cycle manulacture. and in 15)112 laid the Inundation of a motor industry for which he reec ntly refused an offer of €1*2.000.00!) from an American syndicate. To-day lie is seeking by personal experience to meet the needs of the Dominions to tiic uttermost limit, and by the expansion of ail already large business to add to bis i’O.QOf) English employees. “ I attribute my success mainly to the fact that when 1 started business 1 had no money, and lor tl*it 1 tlmnk my father and mother,” be said. “ I am of the opinion that it is the boy who starts I rout the bottom that becomes the successful business man ol the future.

“ The world has no equal of the British workman.” said Mr Morris enthusiastically when sketching the expansion of the Morris enterprise. Asked whether the export business of British motor factories was sufficient to uai-

rant the production of distinct models for use overseas, and powered sufficiently high to eliminate over-frequent gear-changing, Mr Morris said, speaking for his own firm, that it had recently designed models whih lie was confident would meet Dominion re-

quirements in this respect. In point of fact the latest, a more powerful machine, was to be released on the British market to-day. He was emphatic, however, that all aspects of design would he carefully studied bj him during his contemplated mot ot tour of the Dominion. He added: 14 You may he sure that nothing that can be done to make my cars completely suited to your road conditions will be passed over. This is what 1 am here for.”

Discussing the popularity of American ears of the six-cylinder type, the British manufacturer said his firm was meeting this form of competition in the model for release to-day. hut he was certain the British designers would not revert to large engines, even if the horse-power tax were lifted. While he repeated his desire, frequently expressed throughout the interview, to avoid any criticism of foreign manufactures, he' emphasised the supremacy of the small British engine with its highpower development and economical

operation. “ There is. to-day absolutely no necessity for a Britisher to buy anything but a British car,” said Air Morns. .< Ti, at I would not have said two years ago, but had you seen the last British Motor Olympia you would have realised tbs truth of my contention.”