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Hokitika Guardian, 14 January 1928, Page 1

Why should a man who is careful to wear and use only Empire products, continually cram his pipe full of American tobacco? Keep the money in the country by smoking our very own tobacco, grown in Now Zealand. Try it. and you will he delighted with its unequalled mildness and smooth and mellow smoking properties, due to the small percentage of nicotine and to the toasting process to which the tobacco has been subjected. This makes for health, since excess in nicotine has a very bad influence on the heart and nerves. Once the smoker gets accustomed to the pure tobacco flavour of the local product he will reject all foreign brands with their adulterations and he will awaken to tbe

fact, that be can get a better article, grown and manufactured ip bis own country, for less money. Those who like a full body should try Cut Plug No. 10 tbe Bullhead label, or the somewhat milder 'Toasted Navy Cut (Bulldog) vastly different from the noil-toasted imported brands, while Rivtrhcad Gold excels all others in mildness and aroma. —Advt.