Page 4 Advertisements Column 2

Hokitika Guardian, 20 September 1927, Page 4

pipe—cigar'—cigarette. Which is tho least injurious form of smoking f Doctors mostly recommend the pipe. Fact is it all d e P e ! u l s on t'he tobacco. The imported brands are generally so loaded with nicotine that their habitual use is .sure to cause trouble, sooner or later. The sight may suffer, you may get heart-palpitation, or you piny becomo “a bundle of nerves.” If you have any (or all) of these symptoms, change your ’baccy. Try our New Zealand brands. They are delightful smoking, pure, sweet, fragrant and cool. Also they contain so little nicotine that they can’t hurt you, even if you over-indulge. Their excellence is partly attributable to tiio fact that the leaf is toasted. Quite a modern notion. Toasting develops the flavour, just as toasting (or roasting) develops tho flavour and aroma of ■ coffee or cocoa-beans. The constantly-increasing demand for these brands (which command an enormous sale) is their best advertisement. Try ‘‘Riverhead Gold” mild aromatic ‘‘Toasted Navy Cut” (Bulldog) medium, or “Cut Plug Nc. 10” Bullshend) full flavoured.—A'dvt.

Competition from abroad will compel efficiency or drive inefficient industries out of existence. This was shown in a remarknbe manner some years ago in the British boot industry, which plodded along in its old-fashioned way until American boots began to invade the British market. The British manufacturers did not, however, wait for a tariff to protect them ; they overhauled their industry and made it so much more effiicent that in a short time they were able to drive out the invaders and in their turn invade American territory. There are efficient industries in New Zealand which are prospering and not participating in the demand for higher protection.' but there are others whose overhead expenses aro so heavy that they cannot make a profit, so they demand higher duties so that they may increase tho price oF their goods, supporting their demands by niisleading propaganda.— “Taranaki Herald.”

Window Curtains. —If it’s curtain* you require call McKay’s display— Arty*. window and see