DON’TS FOR BRITISH FILMMAKERS.
“The idea that we should trv to produce films for the American market, is in my opinion, hopelessly wrong. If anyone will make a serious study of American pictures, he will find that they are made in a large measure from a prescription, like medicine, and, like medicine, often leave a nasty taste. Ihe idea ol the American prescription i ’ something like this: One pound of sob-sentiment, one pound of thrills, one and a-hal? pound of legs and hacks, hare it possible, half a pound of night club and cabaret mixed, three pounds ol star at a milfion dollars per pound if possible), one pound of humour, three pounds of settings, and one ounce of story.”—Mr AY. Gava.tzi King, consulting secretary of the Kineniatograpli Exhibitors’ Association at the conference at Moreeombe, of the kinematogrnph exhibitors of Great Britain and Ireland.
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Hokitika Guardian, 26 August 1927, Page 4
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144DON’TS FOR BRITISH FILMMAKERS. Hokitika Guardian, 26 August 1927, Page 4
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