Page 4 Advertisements Column 3

Hokitika Guardian, 1 April 1927, Page 4

DISTINCTIONS CONFERRED. On Sander and Sons’ Pure' Volatil Eucalyptie Extract include first Award and Gold Medal, N.Z. and S.S. Exhibition, 102(1, Dunedin, X.Z. ; Award and Medal, International Exhibition, Am sterdam : \s purity and potency proved by analysis of Profs. Iliglis University, Otago, and Do llavay Melbourne: it was proved best at tho Supreme Court, .Melbourne; it is recommended ! y eminent medical antbori ties and enjoys Royal patronage Why? Recause Sander’s Extract is not the commercial eucalyptus oil, but a specially prepared medical product I highly effective in all infectious diseases, cuts, burns, sores, piles, etc., I when used as directed. Insist on tho! Ccnuina Sander’s. It is the best I

orimxc; TILK consumer. ‘•Tin* reaction against the consumer lias not yot completely triumphed. Producers themselves shore the feeling of Mrs Warren that ‘it’s only good manners to he ashamed at the tendencies which are inherent in the policy of the organised market. A lons historical tradition works against the assumption that monopoly can be a good thing, and this tradition is still strong enough to impede the rapidity of the movement towards the elimination of the freedom of choice of the consumer. The proceedings of the Imperial Conference and the efforts of the Consumers’ Council illustrate the tendency to work upon the mind of the consumer rather than upon the structure of industrv. Publicity is to guide the consumer into the right path, conserving his freedom of choice but at the same time, by stimulating demand, giving scope for the economies of largescale production.—Professor T. E. Gregor, Professor of Banking in the University of London.