Lx connection with tlio 1 {<>yi l l visit to New Zealand. a useful piece of newspaper enterprise is shown hy the London ‘‘Times,” which to-day is issuing a Xew Zealand nninher ol its historic paces. There are thirty-two paces in all, extolling in every page the virtues and worth of Xew Zealand as a land to live in. On that account we cheerfully state it is a useful piece of newspaper enterprise. Tt is so. also, as a fine advertisement, of the alertness of its management, and it is a reminder at once that remote though we are, Xew Zealand is well remembered at the heart of the Empire. The publication is well illustrated. practically every page lias a picture or more to tell its own, or to eoniinu the letter-press matter. Even the advertisements so well displayed, have their particular story to tell, and altogether it is a very fine exposition of Xew Zealand for consumption for readers in London and further afield throughout the Enited Kingdom and the Empire. The letterpress consists o fa mass of special articles dealing with all phases of life and industry in Xew Zealand. The story told is a very comprehensive one. and being issued in the motherland at the time when all eyes at Home will he turned to Xew Zealand reading the accounts of the travels of the Duke and Duchess of York in the Dominion, is sure to have a great vogue. There is just one draw-hack, the fact that it has been announced all Government assisted immigration is to stop in May. Xew Zealand is being .so well advertised otherwise at the moment, that nil things being equal, the present would indeed have been a rare advertisement. But the fact that there is to he a cheek, necessary for the time being of j the flow of immigrants to the Demin- i I ion, detracts from the otherwise happy prospects. The mission of the special issue is to make Xew Zealand better known abroad. The matter is so admirable that it, cannot but accomplish its mission wherever circulated and read. The issue is a forerunner, as it were, of the situation in Xew Zealand, as it will reveal itself to the' King's ■son in his travels. Tt is so thoroughly compiled that it might he accepted as a guide lxtok to what Xew Zealand lias accomplished, and what she hones to do. tt is altogether a very fine publication in every sense of the word, and means much, we are persuaded, in the i future to this country as a lever to- i wards prosperity, which the Dominion is destined to achieve in the coming years.
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Hokitika Guardian, 22 February 1927, Page 2
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448Untitled Hokitika Guardian, 22 February 1927, Page 2
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