THE FILM AND THE FOLK
“ Every week of every year twenty iniilon people go to the kinenia in Great Britain. In a fortnight, therefore. a number almost equal to the entire population—men, women, and children—sit for an hour or so spellbound before the flickering film. Consider for a moment what these simple figures mean. Tliey mean that the hinema is something more universal than the Press, and yet more graphic than the theatre. They mean that
literally almost everybody is subjected, on an average, once a fortnight to this subtle, pervading, twilight-working and powerful influence. And yet there arc superior persons who take no interest in the kinema. One is tempted to wonder whether the student of human nature can afford to take much interest in anything else!”—Air John Straehev, in the “ New Leader.”
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https://paperspast.natlib.govt.nz/newspapers/HOG19270205.2.38.5
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Hokitika Guardian, 5 February 1927, Page 4
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134THE FILM AND THE FOLK Hokitika Guardian, 5 February 1927, Page 4
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