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Hokitika Guardian, 31 August 1926, Page 2

The modest advertising campaign which the Westland Acclimatisation and Tourist Association is taking up, is worthy of support aw a. means to an end, the attraction of more visitors to Westland. Briefly the proposal is to indulge in three months’ newspaper and screen advertising in Christchurch newspapers and theatres to keep the holiday attractions of Hokitika and Westland generally under the eye of Canterbury people. Canterbury being, our immediate neighbour, where considerable population exists, is a reasonable held to work upon, more particularly as like most New Zealand centres, the folk travel considerably. The summer season is the principal period, for holiday making in the Dominion, and it is invariably the case after the Christmas and New Year holidays, the influx of visitors is the greatest. The desire is to sustain and oven to augment the flow of tourists. In the thought for tlje times to-day there is mention of tliq wealth brought into the Dominion by tourists. If a section of that traffic can lie diverted to Westland, the money in circulation here must increase also. The big transport firms are now advertising widely, and this enterprise must result in an increased mitqher of tourists reaching Now Zealand. These aids to the promotion of travel should bear considerable fruit. The local effort it is intended, for a period of three months, will keep the attractions of Hokitika and Westland prominently before the people who read Christchurch newspapers or patronise Christchurch playhouses. '1 his publicity must be of value in turning thoughts westward, where so close at hand, such an interesting and invigorating holiday may ho spent. The movement is now taking shape and it should ho an interesting experiment. Publicity invariably brings its returns, and there should he no exception in this case, the reward will he forthcoming undoubtedly.