N.Z. GOODS

Hokitika Guardian, 25 June 1926, Page 4

N.Z. GOODS

HOW TO “BOOST” THEM. DUNEDIN. June d:l. The cigarette card collection linhit among children has provided the Dunedin Manufacturers’ Association with an idea to “boost” New Zealand goods. At a meeting of the association stickers for attachment to envelopes and posters, each with ail outline of the Dominion anil urging support of New Zealand-made products were brought forward for approval. Mr Shepherd: Stickers are a waste of money. A\ hat would he the use of sending stickers on envelopes to the clients? The envelopes must reach the home. Mr T. Somerville (chairman) said that Mr Reid, the secretary, had suggested that the card system now adopted by cigarette manufacturers should he used by New Zealand producers. The cards could he enclosed in every packet sent out from the manufacturer's factory, and a competition could be started among the children so tliat they would he induced to collect cards. Mr Wheeler: There is no good our harking: “Buy New Zealand goods.” Me should put a brand, on “Made in New Zealand.’-' The manufacturers should show that thov are proud of it. The. chairman: A most important point.

A national manufacturers’ brand, such as the kiwi, was suggested by Mr Shepherd as an alternative if opposition was raised to the stamping on of “Made in New Zealand.” It was decided that Mr 'Wheeler and Mr Faulkner should draft a report on the matter. “The only way is to have a New Zealand-made Preference League, with the Govornor-Geinernl or some personage at the head, as in Australia,” suggested Air L. Johnson (Department of Industries and Commerce). Mr W. TL Hayward : The Government should be aslo?d to compel all industries .protected by duties to brand their good “New Zealand-made.”

It was agreed that this suggestion should ho forwarded with the coming tariff proposals. . Mr W. Noes reported that the Propaganda in Schools Committee had gained the sympathy of the Head Masters’ Asoeiation. and at a future conference both bodies would present proposals. “The romniittee have done remarkably well,” remarked Mr Somerville.