TEN CARS A DAY.

Hokitika Guardian, 26 January 1926, Page 4

TEN CARS A DAY.

BRISK BUSINESS IN AUCKLAND

AUCKLAND. Jan. 23.

New motor-cars are selling in Auckland at the rate of 50 a week. Although the statistics covering the last month are not available it is considered that the figures will establish a record and reveal sales averaging 10 cars a day.

Dealers are all experiencing a very brisk demand, and not a few bare customers waiting for deliveries. In anticipation of heavy sales for December and January many agents had booked large stocks. In some cases they have not sufficient cars left for their showroom displays. It is not anticipated that the present record sales will continue for many weeks, since the potential ear .purchaser usually makes up his mind early in the summer in order to obtain the benefits of fine weather motoring for several months. Records of car sales in Auckland since April, 1925, reveal that tlier lias been a steady increase each month. In April last 137 cars were sold in Auckland city. The sales for Of toiler totalled 228, an increase of nearly 70 per cent, in six months.

The public taste in cars is by no means fickle, and it takes some time to popularise a new make. It is interesting to observe the class of ear favoured by Auckland motorists. There were 24 ears sold in Auckland City last November, and the provincial sales were .>24. The 22-1 ears sold in Auckland were represented by 25 different makes. Of tlie total. 31 ears, or over 15 per cent, were of British origin. American cars were represented f>v 83 per cent, and there were per cent, of Continental makes. 'There is no doubt" that the British ear is increasing in popularity.

The majority of car agents are counting on a busy year for 192(1, and there is no suggestion that saturation point is nearly readied. Importers of cheap American “fours" and “sixes" are taking orders daily, and more than a dozen makes of cars are selling at the rate of one a week or more. An importer of a light British ear stated that he had contracted for 300 cars for 1926. His sales for 1925 aggregated about 250. Four or five cars arc selling in New Zealand at the rate of over 100 a month.