THE MAGIC OF PHRASE.
••The power of phrases to produce men ta I and emotional altitude-., and hence to influence act ion, i- not a discovery of politicians or physicians today. It »as known to the ancient makers of tribal cries such as the "shibboleths ' of Western .Win mentioned in the liiblical slum nl the t bihlren of Israel. It Inis been used from the earliest phases of Aryan civilisation in the ‘mantric’ systems which recognised the potency of reiterated formulae not only to evoke the latent powers of the individual but also to invoke reinforcement from the invisible regions of the cosmos. Ihit whether such formulae ‘raised a mortal to the skies’ or ‘drew an aneel down.’ their essential power and secret lay in the attitude that they established in the individual or the community. That is their value to us to-day: not their words and accents, though these have their importance, but their direction.”—Dr .1. 11. Cousins in the “ Indian Review."
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Hokitika Guardian, 27 August 1925, Page 3
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163THE MAGIC OF PHRASE. Hokitika Guardian, 27 August 1925, Page 3
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