THOUGHTS FOR THE TIMES.
Am is i ti Ant kiitimno. This country does not spend much on imhlicity, and docs not get the best value for its money. It leans 100 much upon the amateur. Organising publicity is a business like anything else, and national advertising ol New Zealand, whether it is the laying out oi a iourt_ at a big exhibition or the designing ol a poster, should be given to the best brains available. We are not making suffiieieut use of the artist. Bailwat companies m laugland have employed some oi the leading arti-t- of Lite ila.v
to paint |io.'U-r>. and specimens oi tips and other (-ll'eetive poster work may now he. seen in (his city. Ihe Railway Department, and the Government generally, might learn something from this kind of advertising.—-Auckland ‘K'tnr.”
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Hokitika Guardian, 11 July 1925, Page 2
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134THOUGHTS FOR THE TIMES. Hokitika Guardian, 11 July 1925, Page 2
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