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Hokitika Guardian, 20 May 1925, Page 2

I Thk need for more advertising in regard to the district is a necessity. It is a saying familiar that it pays to advertise, and advertising must be maintained to he effective. The whole history of publicity work confirms that theory. This is a year of special opportunity for useful advertising—for recouping very directly any worthy out-

li'.v incurred. The great exhibition at' Dunedin "ill bo attainting thousands of people to our shores. Many thousands more of New Zealanders from all P-rt.s will l,e on the move, and if Westland is wise and alert, the district "ill seek to divert that trafiie "hen passing north and south. Westward !10. must needs I e the .slogan to catch the traveller or holiday maker going up and dov, n the Dominion. Westland has in waiting a rare holiday trip, supplying a distin;.tive change of scene alike to New Zealanders as oversea visitors. I ncidentallv it should he re-

cognised that many of our own jieople will he tripping off to Dunedin, and that is all the more reason why we should seek to Mala 11 e accounts by bringing here many more titan will go away. Westland should Ik' effectively advertised at Dunedin, and for the matter of that el.-ewhere in the Dominion. Events have proved over and over again that the district must look largely to its o" n financial resources to advertise itself. The 'Tourist Department is not helping much, and the Publicity De- | artment in its first publication ignored the West Coast. The matter should he dealt with eoniprehonsivcly. and to that end a representative committee should he set up to formulate a sensible line of policy.

It was not a healthy sign to find the annual meeting of tin* Progress League on Monday night lapse for the want of a 'pioruni. Hut truth to tell local interest in affairs has been waning of late. The municipal elections were allowed to pass uncontented. Now we have the same indifference shown in regard to the Progress League. The name of that organisation and its useful activities in the past, should have attracted attention from the business 1 eople of the town, if they wish to see local needs kept ill the ford rout.

It is a verv poor spirit to sit down and bewail the quiet limes and the slackness in business affairs. I flit it is another thing to he up and doing, and

never give in. The never say flic spirit should he more rampant than it is. Von see it displayed in seine walks of llle. Where pleasure i.- to he enjoyed, the elements and the cold are lira veil for a night's passing pleasure. Hut that is for self. The ,s: irit il' cunimimity sacrifice i,ceils awakening, and if energy he thro" n into "ork for the 1 onefit of all which a Progress League may tic. omplish with unity of action, the result would lie more lasting than the fleeting pleasure of a night’s amusement. The time is at hand when Me

community must now. more than ever, help itself. It may not lean always on others, or expect, the willing and the busy to jump into every breach. The betterment of the place is for the advantage of all. and there could with advantage he an awakening community

spirit and so ensure a healthy revival iu which all may ] articipaU\ Mr Business Man "ill you he the fir.-t in he up and doing lur the eninneui weal?