Page 4 Advertisements Column 2

Hokitika Guardian, 26 February 1925, Page 4

Tlmntgb the simple process of toasting liis tohneeo the modern manufacturer lias been able to effect an enormous improvement in tbe smoking quality, [t is a well-known fact tlint cooked food is wbolesomer and more digestible than raw food, and the same principle applies to tobacco. AVe do not eat raw meat or fisb, or drink raw coffee, why should we smoke raw tobacco. It. is wonderful how the flavour of tobacco can be developed by toasting. Try any of the local brands and you will notice a marked improvement, and what is also important, as a result of the toasting process the tobacco loses all deleterious properties. Smokers who study their health should therefore give this matter their attention. and avoid strong foreign tobaccos beavilv charged with nicotine, they are sure to undermine even the most robust constitution. Not only is the local article purer and more wholesome than most of the imported brands, but it is cheaper too. Riverhead Gold is mild and aromatic; Toasted Navy Out (Bulldog) of medium strength, but-if vott prefer a full body trv Out Plu<' No 10.—Advt. '

“CEREMILK”— DOESN'T SCOUR. Scouring very quickly lowers the vitality and reduces the condition of calves. “CEREMII-K” never causes, it prevents, scours. It is a pure, digestible food with all the essential nourish nent found in cow’s milk. Rich in fat and proteids. giving splendid results in building strong, healthy animals. AVhat you pay for “CEREMILK’’ now is an investment that will bring liberal returns in the near future, especially now that the price has been reduced. In preparing "CEREMILK” the manufacturers have been guided by over half n century’s experience. Sold by all stores, or direct from Fleming and Co. Ltd., P.O. Box 89. Christchurch,