ADVERTISING N.Z

Hokitika Guardian, 20 December 1924, Page 4

ADVERTISING N.Z

‘• ALL CLACKS.” FILMS AND FOLDERS. I lie lion. (;. J. Anderson, Minister-iu-Charge of the Publicity Office, advises that during the pasi quarter increasing quantities ol advertising matter have been dispatched overseas for display in the many agencies throughout Australia, America, England, and the East. The material supplied includes some 1200 whole plate photographs, 250 enlargements ranging to photographs of nearly four feet long. 210 lantern slides. 15,000 booklets, and 0500 feet of cinematograph him. The High Commissioner staled in a recent communication that on the arrival in England of the two latest films, they were immediately used for display in theatres in the various towns which are visited by the “ All Blacks.” The film is considered to he of excellent quality and of a very suitable character for showing in Croat Britain. Arrangements are now in hand for the purchase of an additional moving picture machine, in order to cope with the increased demands for film. Photographers will be continually on the road during the summer months obtaining " still" and cinematograph pictures of many places of interest. Already pictures have been taken of the Otago orchards. Rotorua. Wairarapa, and Hawke’s Bay districts, in eluding the gannet rookeries at Cape Kidnappers. Some 250.000 booklets and folders are now on order with the printers, and will be distributed as soon as available.

Evidence of the vast amount of publicity being obtained in England is received every mail from the publicity officer in London, who states that it is practically impossible to cope with the demands for articles about X’ew Zealand, her people, industries, and resources. Cables and specially written articles appear in approximately 150 papers daily, whilst on days following an All Black football match the number of clippings received is considerable,