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Hokitika Guardian, 2 December 1924, Page 1

Why should a man who is larefnl to wear and u-e only Fmpire products, continually cram his pipe full of Aiucrii ;in 'l‘ol.acco ? Keep the money in the country by smoking our very own tobacco, grown in Xew Zeahind. Try it. and you will I:.* delighted with Its iiinrpialled mildness and smooth and mellow smoking properties, due to the 'inall percentage of nicotine and to the toast in;; process to which the tobacco has been subjected. This makes for health, since excess in nicotine has a very had inlluenee on the heart and nerves. Once the smoker gets accustomed to the pure tobacco flavour of the local product he will reject all foreign brands with their adulterations, and lie will awaken to the fact that he can get a better article, grown and manufactured in lii.s own country, for less money. Those who like a full body should try Cut Plug. Xo. 10 the r.iillhcad label, or the somewhat milder Toasted Xavv Cut (Bulldog) vastly dilferent from the non-toasted imported brands, while lliverhead Cold excels all others in mildness and aroma. Advl*,