A POOR “SHOP WINDOW”

Hokitika Guardian, 17 November 1924, Page 1

A POOR “SHOP WINDOW”

NEW ZEALAND IN THE STRAND

faded meat and RDI’F. ends

WELLINGTON, Novcmher 1 I

•‘lf there is one thing New Zealand takes a pride in it is her rugs, and one would have thought some sort of display would have been made at Wembley Exhibition, but no. on both occasions upon which we visited the New Zealand Courts, the rugs instead of being spread ~u| (o the besl cf advantage. were simply thrown in a heap.” Tims Mr T. A. Low, of Auckland, who got back bv tile Makurn. Loin a very pleasant Dip lo Europe and America, lie said he wa» not impressed by the New Zealand Coiirl at Wembley. There was the didVrcnee between the court and what it might have been that there was between a wholesale warehouse and a skilfully dressed_ window in an up-to-date retailer’s. Tbe stud the,-,, was all right, but it was not attractively displayed. Air Low found just the same lack of grasping an opportunity in the New Zealand agency in the Strand. The window of the High Commissioner's offices was to all intents and purposes our “shop window” •» London and one would have thought an attempt would he made to show something of winch New Zealand was capable. But what Mr Low saw was the reverse of a good advertisement for the Dominion. To one of the two windows that iorm the Strand front of the High Commissioner's office, there was a couple oi earcases of frozen meat which bad been there so long that they had lost limit freshness and were quite faded. Tt- was -, very poor advertisement for the splendid mutton and lamb Unit New Zealand sent Home. -In the other window were a number <.r little glass bottles, containing seeds and grain, some mney. and there was a “few' bits of rope ends, lather dirty at that.’ The whole display was the reverse of attractive and anything, hut. a recommendation <>r the Dominion. Australia House <m tho contrary had very fine displays advertising Australia and thev wore frequently changed. Ihe «lispiav of Australian fruit, for instance was very bright and attractive. Even British Columbia made a better display than New Zealand.