The Guardian And Evening Star, with which is incorporated the West Coast Times. THURSDAY, NOVEMBER 13th, 1924. USEFUL PUBLICITY.

Hokitika Guardian, 13 November 1924, Page 2

The Guardian And Evening Star, with which is incorporated the West Coast Times. THURSDAY, NOVEMBER 13th, 1924. USEFUL PUBLICITY.

Thk illustrated booklet now being < irenlated i,y the Canterbury Progress League in conjunction with the Hokitika Committee is a useful medium for publicity regarding spending a holiday in Westland. The foreword refeis brief Jy to the mild climate to be experienced on the Coast, and the fertile soil, but the publication deals mainly with the stenie attractions, and there, whether in picture or letter-press, n-e described very handsomely, The book-

let is a splendid advertising medium. It will tic well il it can be distributed tree by tile thousand, for it will be conducive to the development ol tourist and holiday tiailie. As o' matter Oi tact there is no reason \\ IIV Westland should not he ;l holiday rendezvous all the year round. The mildness o| the climate would contribute to the district being regarded as a

most desirable resin all through the year. Our summer is genial and the winter is never cold and trying. Much bright < risp weather is to l.e experienced in the winter months, and thc.c

is lie reason, seeing that extremes el heat and cold are never expo: iem ed at any season of (he year, why the Coast should not lie as popular a holiday lesorl in winter as in summer. The at-

tractions in regard to scenery are so varied that there is alw-ays something to please and charm at any peiiod ol tin- year. 'I In- mountains of (nurse, look their l.est in summer, hut the ri b coloring of the forest is ns attractive

in winter as in slimmer. The riveis and lakes also show no material change at the diU’erent seasons, with the result that the charms of the Coast are

as pleasant in one month as in another. Perhaps it is that tin- people are not in the way <1! moving about as freely in the winter as in the summer, hut if anything w ill "assist in arresting their attention as to the hea 111 ie.s -ot llic Westland cuic wonder., i| mi'll be (lie tooklet under m>licc. spread as it should lie all over the Dominion. It is hoped il will he possible to liiinmc a large distribution. I he occasion is worth a spciial effort, and tin* booklet itse.l is so tint* an advertisement that it should he the aim of the people in Westland generally to enstiie as large an issue as possible. The work is a eiedit to the printer’s ait in flu- matter ol' reproducing the very line series of views included in the booklet, and wherever seen, the pulilicntion is suit- to he appreciated as a very pleasing souvenir of tin- district. The people of ■hantei bury appear to lie helping very liberally in this matter, having in fact taken all tln> le.sponsihility lor’the issue, lint it would not la- fair to leave it at that, Westland will, of course, derive the main l.eiielit from the volume ol" traftie to be created as a result of the wide circulation of the booklet, and in that (irciimstanee the linancial lu-lp from this side ol the ranges should not he niggardly. Ihe hist issue of the booklet is t-olilineil to 2.0(10 copies, we understand, but there should he several thousand in excess of this if the district is to get the full value possible I rum the enterprise w hich has prompted the issue of so useful a vehicle for general publicity purposes. Looking to the future of South Westland, too much attention eannot lie given to the lask of wider publicity of tin 1 resources of the hack country, in regard to its pastoral possibilities, as also to its scenic glories, and the work now tinder notice, would, the wider it is circulated, he the greater medium to help lurthor progress for the southern district. Appreciating the resources of Westland at their true worth there is the obligation on the community to help where it tan. and the present is n verv valuable opportunity of which the most should he made.