PUBLICITY STUNT.

Hokitika Guardian, 25 September 1924, Page 4

PUBLICITY STUNT.

WELLINGTON, September ‘23.

The Prime .Minister was able to enumerate a remark able variety ot agencies working for publicity on beliall of New Zealand, when this question "'as raised in the House to-day. Ihe advertising influences he mentioned ranged from racehorses to parliamentary delegates. .Mr do la I'crelle (A wai ua), who asked what was being done in ibis respect, declared that New Zealand’s great wealth of magnificent scenery was practically unknown outside the Dominion, and he pictured an attiactive oiu nine from the development of the tourist t rathe through judicious and extensive puldieity. The prime .Minister assured the House that nobody believed more in judicious advertising than be did. and there had never been a year in the Country's history when it had received more publicity. New Zealand's expenditure on the British Kmpire {exhibition could hardly be le-s than C 100.(100. Next year there was to lie an exhibition in Dunedin, which he hoped and believed would he mi.-cpss-fill. The (iuvcrumcnl would not get out of this under an expenditure of £;i(),(!0() i r £lO.OllO. He had the best of reasons for knowing this, localise ap| liiatioiis had already come to him. I here v.ere other forms ot ndverteemoui !i - the country, lie believed there •Were at lea'-t 20.000 Xr.v Zealanders in England at present, and they spread over the eiuniry and constituted a good advertisement. Mr Sykes: The All Blacks. Mr Massey heartily (cneiirred in the • eggestiuu that they would be a good advertisement and a ireilit to New Zealand, He believed also that the visit of the Briti-h .Squadron to New Zealand would do good. Mr Party: What about Clleaming? (Laughter). Mr Massey: We do not despise (dooming. Air Isiit : Wlmt about the Boy Seotlls? Mr Miis.m'v : I sa.w a very line interesting pieliture of I’ov Scouts, .olid ngbt in the <cntiv were the New Zealand Scouts with the New Zealand Hag. The Boy Scouts are doing their full share. The l’liine Minister weni on to icier t i the pn y"led visi tf | el.nniiucnl British Pressmen on the occasion ot the annual Press Cnniereiice to he held in Australia. He had officially invited the delegates to New Zealand, lie enumerated tlie activities ot the I uhliiity Department in distributing | holographs and puttn; '.dels about New Zealand attractions, and as a re] ly to the suggestion that New Zealand was unknown in South Atri'a. 'looted a laudatory leading aitiele in tin* Dominion from a South Al'ri.an newsfa per. A Mender: What about our lour delegates.' Air .Massey: 1 haven't the slighted doi.lit they are doing their full rlir.re lo advertise the country In which they belong. 1 venture to say that the (loVcrtiment will do lull justi.e to the neeessitv for mlvcriising New Zealand.