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Hokitika Guardian, 6 September 1924, Page 2

Through tlio simple process of toasting Ills tobacco, tlio modern manufaetnrer lias lieen aide to effect an enormous improvement in the smoking quality. It is a well known fact that cooked food is wholesonier and more digestible than raw food, and the same principle applies to tobacco. \Ve do not eie raw meat or lisli or drink raw coffee, why should we smoke raw tobacco. It is wonderful how the fh.vou.' of tobacco, can he developed by toasting. Try any of the local brands and you will notice a marked improvement, anil what is also important, as a result of the toasting process the tobacco loses ad deleterious properties. Smokers who study their health should therefore give this matter their attention and avoid strong foreign tobacco heavily charged with nicotine, they are sure to undermine even the most robust constitution. Xot only is the local article purer and more wholesome than most of the imported brands hnt it is cheaper too. Riverhead Hold is mild and aromatic; Toasted Navy Cut of medium strength, hnt if you prefer a full hodv try Cut Plug No 10.