N.Z. PRODUCE IN LONDON

Hokitika Guardian, 5 September 1924, Page 4

N.Z. PRODUCE IN LONDON

Jilt AND.S TAM I’KKHD WITK. The following extracts are made from ;i letter received from Air \V. Grounds. of the l>;iiry Coiitrnl J’oard, dated “l.ondon, .Inly 1-ttli, 1."21.’’ The letter says the “X./. Times,” throws interesting light “n the ciiuditiou, and marketing of New Zealand dairy prudnee in London RRANDS TAAIREEKD WITH. “We note that the question of branding whey Init lei was lie I ore the hoard. Kvidence has been laid belore ns ol hrands having been tampered with the word ‘whey’ being planed oil'. Several importers have -suggested the alteration of the hrand. Some have urged that ‘whev’ Initter should not lie exported. saying that it goes oil' in quality so rapidly after being opened up. and that it is a serious menace to our reputation. We sampled some about a week ago in a warehouse, which was sweet and fresh, and quite equal to several of the creamery blitters we had fasted. Tt will probably he worth while to hold several boxes ol dillercnt brands in cold storage in New Zealand lor four or live months, and find what quality they display a week or so after being taken from rold-sture. j xo I'Ti’Tiikii ni:i:i) for anxiety “On t|,e general question of deterioration of cheese through storing, we are pleased to think that llieie is no further need lor anxiety. Opinions reotirdin.it the extent of this deterioration vary very much. It is probable that in so far as if occurred, it was mainly due to it being stored here in ait tieipat ion of its going early into consumption. Without any settled polity ioi the part of, the factories, or any clear idea at this end of what factories would decide, .cheese was held in ordiuarv storage longer than it would have been if some settled policy of retention had been deeded up m. <■ ..hall investigate these matters mneh further. AT TIIK KXIIim'ITON. “Of our general proceedings ami work since arrival: alter getting in touch with the I licit Commissioner and members of bis stall', we visited the exhibition tit Wembley. Notwithstanding the tlisaliiltiies always attaching to a hastily prepared exhibit, we found that our daily display was very creditable. “Our cabled suggestion of an artistically designed dairy tow in butter had been acted upon with very line results. This lie tire, which is the centrepiece of our butter display, lias been artistically carried out. and must continue to be a croat attraction. Von will recognise the difficulty of making an attractive display—from an exlitl’iit ion standpoint with ordinary cheese. “We think the exhibition committee have done very well with their material and await with interest the arrival „f |he hiii cheese, w hich si Id promote additional interest in the cheese display. The cheese in the eases have been frequently chanced, hut we would have wished that special rimless cheese had been manufactured for tnis purpose. The large cracks associated with the rim. on many of the cheese, did not add to its attractiveness. A\ e may observe that all whom we have qucUioued upon this point expressed the opinion that out cheese should he rimless. PACKING AND PIT.I-ICITY.

“Mr Paviotir Smith, of Dannevirke. is now asoci.aled with the dairy section of tlie New Zealand Court, and has organised it salt' store for New Zealand butter. In conjunction with the de-puty-commissioner he conferred with us regarding these sales, and we approved the policy they have been pursuing, i.e.. to buy good brands ol New Zealand butter grading !)•'* or over, have it packed ill cartons as New Zealand, and sell it at the same price as the cro er sells it pound over the counter. This will mean a choree against the exhibition commit Ice of llic riel ol the i arl l oi, hut we eoiisidet 1 il a sound

“A small ‘early-all' made of paner. with ‘New Zealand' printed in large type on bath sides, is also given, in which the carton is (allied away. In the industrial court same nicely ornamental souvenir canisters have been mi sale. This idea lias now been reqllisilinued. and a quantity ol one shilling , anislvr, I anight .at -i Id in w hi' b I" •' | |li i ii Inn . of lull In ( an b" pho • d. and tin, ill' ,ilia ■ .11 l !..•••• Il I pi“

po.-ed 1 I Iry out a >mailer l.ind. mining two .1 lb. cal t ills. In these sales the profit 011 the canisters will lllol'C I b ill recoil,) the cost of the earions. When the lag dices- arrives we will (•(infer with the exhibit ion enmmittee regarding the ins! il ut inn ol a similar cotirse for them il the quality is found l-i lie up t 1 slainlai'd. DISPARITY IN IMtICFS.

“On the question of the disparity ol prices I.'tween New Zealand and Danish liiitter. most are agreed that this is due to the easistenev with which Danish lias keen supplied lo the market, together with its freshness. New Zealand has established itsdl in tin - best trade in some districts, hut in I lie north apparently Danish is insisted ■ 11 :: 111 fur the 1.-si trade, and they continue to loi.v it even at a premium ol IDs. While it is hard to understand this from an economic point ol view, il is not so difficult lo under-ln«d the preference for Danish expressed by those who have I.ecu accustomed to it.

“We have .sampled several brands dining the past week, and while from a lediuieal point of view otns is the bed Init ter, the Dani-li lia.s a piquancy ol llavuur which is i-liaracleiislie ol go.id I'resldy made lilt 11 it. From the provim es we Imar Dial while New Zealand Initter is .sometimes very good, il is too irregular. We have only tom lied the fringe of this question as yet. hut make these general observations for your satisfaction.

“Of til* - retention of present factory brands, all we have yet seen have expressed the importance of it. ‘Have an additional national hrand if von will.’ Almost equal unanimity is found als-a on the iiccesstiy of some propaganda to increase the knowledge and i-.'in-isumpt.ion of New Zealand produce. There is some variation of opinion as to the method that should he employed. Newspaper advertising it is considered would only call Inrth a ( iiiiii-ter-move Irnm the Danes, with a result in the end that only the newspapers would benefit.

‘•Tin 1 <|ii;ilili«‘s of butler from other ("ii iii ries have surprised ns. They are 11;if so reoular ;is our own, hut VI 1 luivo >:iiniilcil some very ootid butter from Aiistnilin mul Siberia, mul (|iiality is tlu* point tluit counts above everythin". . ‘•Of choose. most express tin* opinion (hilt Nov Zealand liiis dehuilelv ostab- ■ lislu'd n superiority over Canadian. With our lar"o units consistent ipuilitv c;in he ilepemled upon. From the snmll C'iiumlinu fiictories tln're is ;v considerithle variation. Ours is oonorally hotter inatureil. Some expo-ess the opinion tluit ours is sometimes too open anil does not cut. just as nicely as it miolit. This teclmical point recalls the observation that some of our butters are hoiii" made a little too fresh. ’ I I