NEWSPAPER ADVERTISING
o That newspaper ndvci rising is l.y far the most popular form of publicity in New Zealand was prated letently by an investigation condm ted bv The Charles I.air.es Advertising Agency. Ltd., ol Auckland, Wellington, Christ(hiuvli and Dunedin. A qiicstiuiiaire was sent to hundreds of business houses right thioughout New Zealand seeking the relative value of different media aeterdiug to the actual experience's of substantial Advertisers.
An analysis of the replies showed liar no less than S*s% o'. New Zealand Publicists prefer Newspapers above till ither methods of advertising and, ol that number. Sti'.'A prefer daily news-
avers. These practical comlusions, of otr.se. simply support the | rinciples that have long since been discovered in this country although they are probably not known ro the great hulk ol the general public.
Not only is news; a; er advertising the most popular medium of ]i!.!i-.ity |,at it is also the mist effective and o; "inimical—in New Zoaletiil ft any ,ate. In this Dominion there is roughly one newspaper to every 7.U00 men. women and (hilJren of the population. This is a world's record, as a eoinput i.,n w ith other lountries illustrates. New Zealanders are the* greatest ttctvs-raper-icallers on the fate of the (Hi ke.
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Hokitika Guardian, 4 September 1924, Page 4
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205NEWSPAPER ADVERTISING Hokitika Guardian, 4 September 1924, Page 4
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