The Guardian (And Evening Star, with which is incorporated the West Coast Times.) MONDAY, JUNE 23, 1924. ADVERTISINGS NEW ZEALAND.

Hokitika Guardian, 23 June 1924, Page 2

The Guardian (And Evening Star, with which is incorporated the West Coast Times.) MONDAY, JUNE 23, 1924. ADVERTISINGS NEW ZEALAND.

Tjntßß is the report circulated from time to time that X'eiv Zealand is not adequately advertised abroad. Time and again New Zeaalnders who have been abroad, return with the conviction that more should be done to publish broadcast the natural attractions of the country. The Exhibition at Home should lie helpful this year in making Xow Zealand more widely known, yet reports have been current that the Dominion Court was not- as creditable ns it might lie. Certain it is that the display was far from ready at the opening, despite the time available to prepare, and the expensive people sent Home to conduct the Court. We notice that the Canterbury Progress League has been endeavouring to awaken an interest in the Xew Zealand Publicity Department in the matter of poster advertising abroad, as also in this country, where only favored spots are glorified by poster advertising. In the old country poster advertising has become a fine art. Certainly it is patronised by the very best artists who are putting Tn their host work in the production of arresting

posters. This became fashionable during tlie war period in regard both to recruiting and the raising of money. Xew Zealand ran well afford to be in the fashion in the matter of making more widely known its varied attractions. It lias the goods to deliver and the business to be developed should bo encouraged. Tlie Coast is a portion of the Dominion which lias been advertised but poorly by tlie Government authorities. In a recently published statement we notice that a visiting Tourist Oflieer lias practically rediscovered the beauties of Westland. At all events be lias been pouring into the ear of a willing pressman on tlio other side of the ranges his impressions of the wonderful scenic features of the district. Tt is good to have this convert in tho Tourist ‘bureau across the ranges, and we should like to see his otlice embellished witli son>e striking posters of Coast scenery so as to catch the eye of tlie wandering tourist undecided where to go ior li is next holiday jaunt. There appears to be so lunch virtue in advertising byposters, particularly in .regard to scenery and holiday resorts, that in our opinion it would pay tlie community to do a little poster advertising on its own. A combination of the local bodies in conjunction with the Prog less League would be the proper channel I'm such an undertaking, and making the special features of (lie district a prominent pictorial attraction, the poster could be displayed all over the Dominion, ns also abroad. Advertising requires to he done wisely and well. Tim present is tlie right time to adveitise the distiiet, so that intending holiday makers may be impressed before settling on their trip elsewhere. Pre-season advertising is the right thing to take up and the matter cannot have attention too soon now, as poster advertisements take time in the matter of careful preparation, ft is worth doing well, and should be undertaken betimes.