ADVERTISING
NEW YORK, July 1. Mr W. S. Crawford, vice-president of the Tliirtv Club of London, and a member of the British delegation to the World’s Advertising Convention, sailed amid a shower of congratulations from ilie advertising men of America. Before his departure he presented ft silk Union Jack to the . Advertising Club of New York. In making the presentation Mr Crawford said he and hieii n-toiiislied during his visit by the proticiency of the American advertiser. The theory and psychology of advertising might be better undcr.-mod » British advert i-ing men who had made a study of the silbiect. hut the actual presentation ot goods to he sold was much better done m America. “Our advertisements. he -aid. "are crude compared to vim s Mr James' O’Sliatinghiiessy. >ce,v'.:ir' of tin American Association of Auveitising Agencies, amid loud cheers predicted that the London Advertising Convention in 1924 will “do more tor the genuine betterment of international relations than any single undertaking that politicians could conceive.
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Hokitika Guardian, 15 August 1923, Page 3
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164ADVERTISING Hokitika Guardian, 15 August 1923, Page 3
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