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Hokitika Guardian, 29 June 1923, Page 2

liif. remarks of tlm Government DubHoi ty Officer to the effort tiiat a very usohi] toiin of advertising can he done by tlm people themselves in presenting the claims of the Exhibition to the outside public and arousing their individual interest, becomes at once manifestly true. If the people of Hokitika and district began to write abroad to friends, lirms. or tfnnipiiiiies. week by week, extolling Ihe coming event, there would lie a wonderful amount of good done hy such personal propaganda. Probably it is the most effective form of advertising, due in the main to the irei'sonn] touch, for it would have an individuality and an arresting value which would impress itself specially on the receiver of the letter or raid. Such a scheme is being devised hy the New Zealand Advisory Board to attract the attention of the | cople of tile United Kingdom to the New Zealand Court at the British Exhibition in Isindim next year. I’v a given mail due to arrive in Louden inst alter the opening of the I'ixhihition at Home,, thousands of New Zealand pusi cards will be distributed all over the Kingdom, urging the icceivers of the cards lo visit tile New Zealand Court. This direct personal appeal will of necessity carry very great weight arid should result in a greatly increased attend.mee at tile Kxhihition. A modified scheme of a. like nature with regard to the Exhibition at Hokitika should he no less effective ill a proportionate manner. Tilt: Cnnlcrlmiy Progress League with alu ll Westland has come to he intimately associated, held its annual meeting mi Wednesday at Christchurch. The League is a nourishing institution, and is held to be one of the most inlhicntial in the Dominion, having behind it .such solid support from the local bodies and members ol Parliament lor tlu' whole Province. The League eontin 1 it's 1 > do good work, lonnding its operations on the basis ot the best information which can he procured. It does not nisli in suddenly, hut weighs all points before launching its rase, a,"id then presents a complete statement which of necessity commands inspect and nt t :nt inn. The League is fortunate in its principal executive officer. the organiser, Mr P. Climie, who has a reputation for consistently practical work. This locality is fortunate indeed in being associated with the League which takes o> intimate an interest in nllairs pertaining to the welfare' of Westland. There 1' no d-ilbl the concent rati n ol the League upon file agitation in finish I‘lie Aitluir’s Pass tunnel had a vr\ hclpltil elie:t to the desired end which is now sc elo.se!v in sight. The annual rehort. nt the I/'ague appreciates the work ol tile braneli at Hokitika, hut it is reallv to tla.' League itseli that this community uni'f always remain grateful lor the unstinted support given to all'.cirs emanating from the Westl nd side of the ranges.

Lookinc to the future and the more intimate connection which "ill grow lip between rile Motherland and the Dominion, it would he well tor this district to associate itself in same way with the New Zealand (ouit at the great, exhibit ion to lie held adjacent to London next year. English folk are much attracted to the colonies and will he moving about more and more as time progresses. A' a consequence ot the world movement which "ill icMilt from the British Exhibition, tourists from all countries "ill lin! their way to England, and in hulk "ill visit the display. Something typical about Westland should he there to finest the attimi of visitos. and by pamphlet and other suitable matter. information should be available of what this district has to oiler, not only to the holiday maker, but of greater moment still, to the prospective settler oversea'. This is a matter which the local bodies should take up. They will hate facilities for contributing financially to a useful exhibit, which of necessity must cost- money. It- would be well therefore to co-operate with the advisory committee operating in New Zealand, and secure some reasonable space to, 'Westland to he suitably represented at the great Exhibition,