Page 4 Advertisements Column 4

Hokitika Guardian, 22 May 1923, Page 4

In an article dealing with the apprenticeship problem, the “industrial Bulletin.’' the official organ ol the New Zealand Employers’ Federation, says that very little has so far been done to eradicate the popular idea that the crafts belong to the humbler walks of life, that when a men puts on dungarees he immediately becomes a member of some social substratum, an object of condescension nil the part of the “cuffs and collars” brigade. “Tt is high time that the skilled crafts wore given their rightful place in the estimation of the community,” says the “Bulletin.” “It is part of the function of technical education to do this —to co-operate with industry in raising the intellectual efficiency of the skilled craftsman, and so lessen the number of young people who drift aimlessly into blincßalley occupations, to become, eventually, disappointments in lite, it not a danger to society.”

MADAME MENERE'S NEW FURS. The new quality furs just received from London Court Furriers by Madame Menere, Corner Cashel and Colombo Streets, Christchurch, embrace one of the finest range ever imported into New Zealand and it is a Source of greater'satisfaction still, to know, that they are being retailed at considerably less than wholesale prices.—Advt.