N.Z. PRODUCTS.

Hokitika Guardian, 28 March 1923, Page 4

N.Z. PRODUCTS.

— ITI’I.K ITY CAMPAIGN ERG'ED. ACCK LAN I>, March 2d Thy advantages ol advertising New Zealand products abroad wore emphasised Ij \ a visitor from England, .Mr If. t , Iti iuu'i i, at the luncheon ol tito I:iI v Club. There was a general apatl|\ on the part, of l.rilidt constim- . tnviif.l. N< w Zealand funds, -aid tie speaker. an apttlhy due not to sentiment or picjltdice. hut to an app.apjig i-enrauec ol tilt' Dominion s pia,.ing pastures, dairy beards. and ttp-to-daie hygeiiii- nietlmds ol load production. I low, ice asked, did it conn’ about that thousands of pounds of margarine were being sold in Britain w hen the people wanted butter. I lowing! the British people managed to overcome their original piejttdiee against mai-gaiina Ihe answer was “advertising.” New Zealand needed to advertise, familiarise, and popularise iis products In the 1 oiled Kingdom, added Mr Bennett, people would purchase these products If they were packed in attractive reecpta.-lcs and pniperlv advertised. The wine industry ill I'nimr was not worked tin -imply ! v eallii.g tls- liiju.M- ‘-\\iite," Iml through giving it a date and a good name. The speaker said he bad novel seen advertising matter dealing with the cleanliness and flavour of New Zealand iamb. Instead, New Zealand produets were branded “imporlcd.” lie suggested that if £1110,001) was spent in :i direct ii-lvci lising campaign. New Zealand producers would lind their sales immediately increased to thenvery great advantage.