Ambassador of Business.

Hokitika Guardian, 19 March 1923, Page 4

Ambassador of Business.

ECONOMIC SELLING. LONDON, Jan. 20. Mr Wilson-Lawrenson, the head of a great American corporation which spends 2200,000 a year on advertising, is experiencing some of the embarrassments which attend publicity in England. The views of this typical modern American business man on the value of publicity and the possibility of increased .talcs of British goods in the United States, together with the object it his mission here—to report on. the advisability of holding the 1924 Convention of the Associated Advertising Chibs of the world in London—have already been described. The result of the description has been to overwhelm hint with correspondence. All day Air Wilson-Lawreiisun’s telephone at the Waldorf Hotel. Aldwych, is ringing. Visitors stand in queues, and letters cover his table. Mr Wil-son-Lawrenson will answer all his correspondents in time, but ho is not an employment agency, lie cannot find jobs for ex-Sorvice men, much as he would like to, and be is not an agent for the sale of patent rights in the United States.

As a matter of fact., his own very important business as an American manufacturer and his- mission to England occupy all his time. He has engagements covering almost every working hour trom to-day until he sets sail again on Saturday for New York. "Some of my correspondents must wait until 1 return to the United States,” .said Air Lawrenson, after glancing through a hundred such letters. "All the letters are very interesting to me, and they give me a wonderful idea, of the wide range of readers covered by the Daily .Mail. Among others. I have had at least a dozen letters from men I knew in India and Tibet fourteen years ago with whom 1 am delighted to get into touch again. HELPING TRADE. "One thing pleases me very much. I uni glad i<> find that the rank and lile in this miint.ry have u clear tinder- • aiming of the reasons which will prompt us in coming to England for our I! 121 Convention, and realise that the ('on vent ion, if held here, will help trade between our countries. "I have had most interesting communications by telephone and otherwise from really representative commercial men who give the idea their endorsement and support. I have also been interested in the fact that many business men have called personally to tt.sk for advice and assistance in selling and distributing goods economically. That proves to me that the ■Convention will create the right sort of atmosphere in which men will learn new methods. ".Many people have approached me on the sphiecl of the new American lurid'. In general, I would like to predict that the holding of the Convention ((insisting as it will of lug business men and leaders of opinion, must have an ameliorating effect on American land's. You cannot have business men imm both sides discussing the allimportant question ol soiling goods in hot It countries without Coming to a bolter understanding.” Upon his return to the United sr.ii,.c. Mr WTKoti-J.ii" renson will adore-.. business clubs and associations right through the country from New Yolk in Fan Francisco, advising menthols of Civitatl, Ito'aiy, and other iht'.- to come to England in UT'L