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Hokitika Guardian, 13 July 1922, Page 2

Thk success of “The Brighter Business Campaign” was referred to at the annual meeting of the Auckland Advertising Club last week. The report stated that the eomniittoe in April last decided to launch this campaign to disperse the waive of depression which had descended over the city. A strong sub-committee was appointed and the movement was carried on for a .week with great success. Many letters of congratulation had been received in connection with the campaign. The retiring president (Mr R. A. T.nidlaw) said that the members wond agree that whatever bad been said regarding the club's activities in the past, it was quite dispelled by the effect of the recent “Brighter Business Campaign.” This was now almost history, hut still he was constantly hearing reports concerning the benefits of the campaign, and the general improved outlook of the people. Business men reported that trade had greatly increased, and this was largely due to the movement organised by the club. There were many who had money, but had a feeling of fear in regard to the future, and this had held them in cheek besides having a reflex action in affecting the psychology of others. Ho stated that the campaign had largely altered this, and referred to the fact' that a building ju

tile city which had been vacant, for eighteen months, load during the last week been the subject of two offers, one of which had been accepted yesterday. Altogether conditions showed that the campaign had been well timed. The rise in the price of butter and the change in the general outlook. The su-per-abounding enthusiasm in America was due largely to the fact that- they had the newspapers lvchind them ir every move that made for the better meat, of the people, and in this instanci the dub had received the whole-heart ed support of the Press.