The Hokitika Guardian WEDNESDAY, OCT. 10th, 1921. ABOUT ADVERTISING.

Hokitika Guardian, 19 October 1921, Page 2

The Hokitika Guardian WEDNESDAY, OCT. 10th, 1921. ABOUT ADVERTISING.

Y.ov can depend on tilt* man who advertises. It' In' lias wares to soil, ho i.s found out quickly if his goods do not tally with tdio value given. Nino tinios out of toil you will find that the man who advertises is the man who most returns your mouoy if you are not satisfied. 110 wants to make good frionds always, «*>t bad ones. He has too much at stake to risk losing your trade or your confidence. So you can depend on the advertiser, who generally comes to stay. He is •not in lmsine«s for to-day or to-mo row only, h«t for next, year and feu years from next year. He knows the value of good will, (ioodwill is created only by being on the best terms with his customers. The business mail noxious to cultivate the good will of bis pat rolls, eaters for them- rllicumtl.v mill economically, and to increase his :,u be advertises to widen the scope or his business. In that way those who trade with the advertising business man gets better mvrehandisc at a fairer price than ho could ever hope to sell it if -ho did not have the larger volume of business that ecmios from legitimate advertising, and goods that bear out the promise of the printed word. So readers should not miss rending the advertisements. There is

always a message f*r someone and most often it is a valuable one—showing bow you call save and thrift needs to be practiced these times when there is a stringency noticeable. \ antes fluctuate readily and this very day they call- your attention to prices lint, to-morrow you will be sorry you overlooked. So much for advice to the reader in general ami to paler tamilias in particular. The business man vi.l • lie wisrti to consider the problem ot advertising. It is a stepping stone to success. Matty great fortunes have been made through the power ol advertising in tile vending of wares. Businesses are in be built un and the wise business mall "ill do w«N to ponder and then to act in regard to the greatest aid to prolitable business Westland -business folk would find the present |)Criod a very opportune time to open out in an advertising campaign. The district is entering upon a new epoch. The town is filling up, strange faces are coming amongst t,s. and there are openings lor expanding trade. New arrivals from other eenfres, naturally put a good deal of faith in advertisers, and they turn to

the Inrat newspaper io asm " are the live business men of the town. Their patronage is thus attracted by the man who advertises. Sunn " e shall have .West-hind linked up with Canterbury, and unless local business men wake no they will find a great deal of their cash trade going nut ol ■the town to business lolk in other centres who sum! along trade circulars (pioting attractive prices. The business men her,; who Inn o estrahlis'm'l themselves in the past will have no guarantee in tV luP'i'c. when other active methods arc tollnwcd by outsida linns in pushing tl"’ii "arcs undthe notice cf the local public. The man on®the spot by buying light (an sell light. He is under less expen-c for management and ,1 isi: ihotinn and .by extolling iiis goods in well ,o" <xl advertisements the ipifet time: wnuld soon dissipate, and busy (levs would follow. If our townspeople are to reap the reward of their patience in waiting for the revival of the good times, now is the time to wake up and by modern methods of advertising secure the position in regard to local trade well in advance. i ii rimri-rnil