Thoughts For The Times
On Advertising. “It pays to advertise,” said Mark Twain. “When I was editing the Virginia City ‘Enterprise,’ writing copy one day and mining the next, I tried to force this truth in many ways. A superstitious subscriber once wrote and said he had found a spider on his paper. Was this good or bad luck? I replied to him in our Answers to Correspondents column as follows: • “ ‘Old subscriber’: The finding of a spider cn your copy of the ‘Enterprise’ was.neither good luck or bad.' The spider was merely looking over the pages to find out what merchant was not advertising, so that it could spin its web across his door and lead a free and undisturbed existence forever after.”
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Hokitika Guardian, 11 June 1921, Page 2
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124Thoughts For The Times Hokitika Guardian, 11 June 1921, Page 2
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