Thoughts For The Times
Success* - v i. Advertisin'ci . Success in advertising means selling goods at a lower expense by advertising than would he required to sell them in any other way. On this definition bjiiigS the whole commercial and moral justification of advertising were not the cheapest and most efficient wriy of doing business, men of business would riot use it. If advertisements did not bring goods to the consumer in the cheapest and most effective way, consumers would pay no attention to them; Just careless fraternity! fresh and free, Never embarrassed wherever you be. A jest when you meet, perhaps a parting pot, Whether you know the bloke or not! It all seems “kosher” whatever you do, For lie’s just plain Aussie, and so are vilil. Tho’ creeds may differ, Mis certain rind sure You both take Woods’ (treat Pepper* mint Cure.
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https://paperspast.natlib.govt.nz/newspapers/HOG19210422.2.14
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Hokitika Guardian, 22 April 1921, Page 2
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143Thoughts For The Times Hokitika Guardian, 22 April 1921, Page 2
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