PLUCK IS PLUCK

Hokitika Guardian, 5 April 1921, Page 2

PLUCK IS PLUCK

AT 3 O’CLOCK IN THE MORNING

A Monograph by Charles Haines,

Nearly everyone knows the deadly funk of early morn—that hitter realisation of the futility of things, distrust of oneself and hopeless dread ol the future. It comes o#i in the wakeful period about 3 a.in. It tinges ones whole outlook with gloom. At such times wise people resolutely push care aside, in the sane and sound assurance that when daylight comes their fears will have vanished like mists before the rising sun.

Depression, either personal or national, is merely a temporary condition —a ‘ 1 three-o’clock-in-the-nrorn ing'' state of mind. The best cure is—-to look ahead, stick to business and expect business to stick to you. It general does, when a man wills —and works. New Zealand is still well off. Some people never realise this until they have hit up against real poverty elsewhere! The value of our exports steadily rose for some years, and everyone knew •

•‘peak*’ —for the present had to be reached. Why lie surprised? The men who have been alert are neither surprised nor depressed to-day. They are still looking ahead. ‘We have lost thousands of pounds during the past few months,” said a merchant the other day, "hut we keep on smiling.” That is three-o h:loek-in-the-morning courage!

The abnormal conditions born of war are not “world without end.” We are getting down to bedrock, to solid fountains. The best way to keep sure-foot-ed during the process is to cheer up, to buck up, and to keep on working.

Expand in outlook —improve in equipment—get on with organisation, now that you have the chance. The reward will surely come. Business is hound to take an upward turn, and those who have worked best—and are ready—will win most. Our own quarter-century of experience—and the substantial progress we /have ourselves made—give us faith in New Zealand, faith in the future, faith in sound advertising.