Page 4 Advertisements Column 1

Horowhenua Chronicle, 2 January 1917, Page 4

GREAT HOLIDAY ATTRACTIONS! Slx.x?ewd Huyeps Among our Special Xmas offerings, we are making a feature of special LOOSE COVERS, In beautiful shadoiv tissues, C USHIONS IN LEA IIIEB, ■}i I. , • ' ' ALSO — ' l! PIC 1 USE'S FOR XMAS GIFTS. Let us convince you that it will pay you handsomely to visit us . NOW ! We are offering special values as an inducemeint to Xmas buyers, and we guarantee to treat you well with every \ purchase. If you are interested in any of the above lines, the make a point of visiting us this week TO-DAY ! ft inVCV Jf, P a Builders & Contractors, HARVfci & to., oxford street) levin.

!.i in llsif* Fine You will never prove this old proverb truer than when you take A in hand early. A cold in the flT3r stages can bo quickly relieved »iiii a dose cr two ui a good remedy like Dr. Sheldon's New Discovery, neglected ec;4 ««en becomes obstinate, and harder to treat. Get in early. Always ke«p a bottle of 4 ,-«r®ws»> Dr. Sheldon's Now Discovery in the house, take a doss at the first sign of'a cold. Don't Wait Till To-morrow I t's little colds that grow into big ones ; • | L»y tho big ones that end in Bronchitis and H "-i/ |i 1 Pneumonia. Don't wait till to-morrow 1 A>/ 'i A to treat the little colds, for one d<we of | Dr. Sheldon's New Discovery for Coughs U f.?" :, <f and Colds will break up a cold if taken at : ' ;; | '-'/y/ ' tb® beginning. , 1 I Dr. Sheldon's New , 1 Discovery stops tho | cou S h and cold ' and | ill! mi | Mnr **}x | ' !»«#«:'#fir' V'wfej.M N! i 1 I iMWBr complications. It IB i .1; W unequalled for Influenza I th • I i|iljfiii|f and' Bronchitis, and is I " *11 JiilPiK invaluable for Croup or :I V •JfMfcHl&M |i Whooping Cough, for H *V\ \kMtii.i- S 'ft ' ' o -11 ' 10 ** i 3 most P o,,ver " I 'f in ite action, yot it I 14 can ** administered to ; I 'P'telP-l'l '™ II I* {he smallest child with * - •.•*■ Xj V4ii&» -tha same safety as to '•; 'I' - Jfff-j ■' fer ' *• full-grown adult. -Vl-:', i i I ' Price, 1/6 and S/I Safeguards from Winter'® Ills ® SI en.' Worsen and Children all over the cocntry aw aad know tho worth or" Dr. Sheldon's New Discovery. At* you one of them ? If not, dh;luy, but buy a bottle at onco, and I*> ready to puunco 'on' to' t!.,» 'first cold- that makes its appearance. Don't forget Dr. I Sheldon's Now Discovery is the 'ever-ready friend that should bo in 1 - avery household to protect you from »U '-tor Ilia.

COUNTRY NEWSPAPERS GIVE GOOD RESULTS. At a meeting of the Am«r;eaa. Advertisers' Asosciation, .Aj-ihur Brisbane said:—-Not tho country publisher out the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can he ut i , edi. Remember these laots: He wiao reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys thing. He lives in a house and on the land that he owns. He is interested in everything the business men aio doing. Through good advertising you oan sell him anything from the paint on the roof of his house to the cement on the floor of his cellar. Evaryth'ng between the roof and the cell ir. everything in the barn, and every tool in the field he buys and you m-iv sell him. He is mot - like the dweller in the big city flat who gets His water through a pipe, his light through a wire, his heat from the basement, arid whose shopping consists in getting a readymade suit of clothes and a ready-made-dinner in a box or tin. The man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, diresse®, books, paints, farm implements, furniture, carpets, oils In 'this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who Jias anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than in any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper andi has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmtrston North) in a rich farming community. Send for sample copies and advertising rates. To correct acidity and flatulency take Sharland's Fluid Magnesia. Being freshly prepared and always full strength. Sharland's is the best you. can buy. Only one shilling--Advt.

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