Correspondence Schools

Horowhenua Chronicle, 21 December 1916, Page 3

Correspondence Schools

Y + 1 Hemingway and Robertson's (Jort resp,:ndence School, of Auckland, are >'» among the largest advertisers in the a Dominion. Asked his o,pinion as to J the best form of advertising, the dii rector of tho schools recently stated that his experience was that there J was nothing to equal the newspaper. 1 Through its medium a greater nutnf ber of people are reached per diem - than through any other channel. He went on to state that he was surprised that more business men did not make greater use of the Press. Many, particnilarly smaller business men and Tradesmen who spent considerable sums in advertising could spend their money to greater advantage if they used the advertisement columns of their local paper. Advertisements in newspapers are read, and this in {New Zealand is due in no \ small measure to tho fact that compositors seem to-take greater trouble in Betting up their copy than is the c.iso in Australia. They also enJe:ivonr to ma'ke a small 'tise nent, a; j.ear "new~>y", .which dc- ibKs ns chances of being read. "We V; v'e had," said the director of Hemingway and Robertson's Corresponding Schools", well over 16,000 successful students through our hands; these students heard of us largely' in consequence of our newspaper advertising." The director went on to lay stress upon the necessity of statements in modern advertising being strictly correct. "The New Zealad people are an educated people, even a<n exaggeration will offend them and probably do the advertiser more harm than good." He went on- the- state that sometimes results are so phenomenal that when recorded ifi cold print they sound exaggerated. This is a very difficult matter for the advertisement writer. For instance it is hard to write a convincing advertisement in a little country like New Zealand, to the effect that a bushrnan of a few years ago is i today a successful lawyer—or that n former butcher's assistant is today a successful accountant. Yet such has been accomplished through Hemingway and Robertson's Correspondence Schools, and there are many more such instances. The other day aMr Ingram was travelling from Creymout-h to Reefton. A fellow passenger was reading one of Hemingway and Robertson's advertisements which stated that that firm had found a position for a qualified student at £250 a year. The reader said he doubted the truth of this. Mr Ingram, however, to the stranger's surprise, was able *to say "I know it is true for I was offered the identical position myself, and only refused it because, thanks to Hemingway and Robertson of Auckland I was already suited." To all those in business, particularly in a small way, the advice is study on, proper lines—then to advertise through the press what you can- do or sell—and then do it. The 'result is success.