Page 3 Advertisements Column 3

Horowhenua Chronicle, 20 December 1916, Page 3

COUNTRY NEWSPAPERS GIVE GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane saidNot the country publisher out the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the" country newspapers' advertising columns as they should and can be ut''° edi. Remember these taots: He who reads the little crossroads newspapei and the larger newspapers of the fairsized towns is a man who buys evor thing. He lives in a hpuse and on Hip land that he owns. He is interested in everything the business men .no doing. Tlirough good advertising 5011 can sell him anything from the ~*aint on the roof of his house to the cement on the floor of his cellar. Everyth : ng between the roof and the c-el 1 ir. everything in the barn, andi every tool in the field he buys and you mav s<-ll Hm. He is not like the dweller in the big city flat who gets His water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a rea'ly-mad< dinner in a box or tin. The man who reads the country newspaper buys everything. He buy® pumps, lamps, stoves, automobiles, clothing,\ diresses, book 6, paints, farm implements, furniture, carpets, oils In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the readeT of a country newspaper. And every n:an here could more profitably advertise in a country newspaper in proportion to its circulation than in any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper and has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising nates. I ~~

r lwo most important things when you get spectacles are. to be sure that your sight has been propt erly tested and that you get the right lenses; and second that the spectacle frame is correctly fitted. Another important thing to know is that you - can rely on repairs properly done li 9 anything goes wrong. Tf yon com< s to mo yoif may be sure that everything s ivill he right.— F. C. .REMINGTON ' Levin. Advt