Page 4 Advertisements Column 4

Horowhenua Chronicle, 15 December 1916, Page 4

in list. FOR TWO- iVEEKS ONLY. groceries A::? TC ;« XvG. J lust Tea 51b box Ss 3d Oilier Ten, 51b lux Cs 6d Largo Ti ;j.i per tin 8d r.inall ti:: ine 3d or .j tiiici f..T lfi. leaking Powder (Edmo::ds) tin Is Cd Tobacco (Cigarette' l p..c.'kct Is Gd. All roe ric:- : t '.'o' i' 1 ICE Turing I!:;: . : ' iw; •. 1..-,. i.EOXC imo>. I,K Y IN. Winner, I.:--';: O- O TO .STAND THE SLASOX. Between SHANNON andi Otaki. The well-known Clydesdale Horse. STA N LE Y TERMS.—iSiugle Marea £3; two or more mares reduction made. GIIOOMAGE FEE 2s Gd. 1 C. BEL L, Owner Weraroa 1071-qr. Tiio i.iiesc frufd magnesia is Shariand's. More freshly made than imported kinds. Guaranteed highest strength and purest quality. Larger bottle—-lower price. One shilling.— Advt. Ton won't keep a cold or sore throat above a day or two if you use Nazol. Acts like a charm. Get it today. GO doses Is 6d.

COUNTRY NEWSPAPERS GIVIi GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher out the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be

edi. Remember tliu.se tacts: He who reads the little crossroads nowepapei and the larger newspapers of the fairsized to\vns*is a man who buys everything. He lives in a bouse and on the land that he owns. He is interested in everything the business men oio doing. Through good advertising yon can sell him anything from the rwint on the roof of his house to the cement on the floor of his cellar. Everyth : ng between the roof and the cell ir. everything in the barn, andi every tool in the field he buys and you may sell him. He is not like the dweller in the big city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a re.vly-madi runner in a box or tin. l'he man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpets, oils In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than m any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value."

The Horowhenua Daily Chronicle is a country newspaper and lias a large circulation, 75 per cent of its readers being Farmers. Its district is centrally situated (being half way between Wellington and Palme-rston North) in a rich farming community. Send for sample copies and advertising rates.

li^uenza Mid Colds IUMArnSf" 1 f ij TAK£ | i wmwx SCHNAPPS I HOT with Lcsaoo » f | a! Bedtime

DON'T NEGLECT A OOLI>. If you fail to treat a cold you are certain to contract another before rid of it. This succession of colds leads to catarrh, pneumonia and consumption. That is why medical authorities say "Don't neglect a cold." Chamberlain's Cough Remedy is the most successful treatment for colds. It aids expectoration, liquifies the tough mucus and enables the system to throw off the cold. Chamberlain's Cough Remedy is pleasant and safe to take and contains no narcotics.—Sold everywhere. Advt.