COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 27 November 1916, Page 3

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Adrertisers' Asosciation, Arthur Brisbane said:—Not the country publisher out the business mau is the chief sufferer from the fact that our merchants and manufacturers hare not utilised the country newspapers' advertising columns as they should and can be >it : edi. Remember these taots: He wao reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys evoi' thing. He lives in a house and on the land that he owns. He is interested in everything the .business men 010 doing. Through good advertising you can sell him anything from the naint on the roof of his house to the cemcnt on the floor of his cellar. Everyfch : ng between the roof and the cell ir. everything in the barn, and every tool in the field he buys and you mav sell him. I He is not like the dweller in the big city flat who gets His water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a ready- j made suit of clothes and a r°ady-mad( , dinner in a box or tin. l'he man who t reads the country newspaper buys ev- ( erything. He buys pumps, lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furni; , ture, carpets, oils In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country | newspaper. And every man here could ! more profitably advertise in a country j newspaper in proportion to its circula- ( tion than in any other publication on i earth. I emphasize the value of the i coutry newspaper as an advertising I medium for it has that value." ! The Horowhenua Daily Chronicle is 1 a country newspaper andi has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a ' rich farming community. Send for ( ' sample copies and advertising rates. I