COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 20 November 1916, Page 3

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American A<l- - Asosciation, Arthur Brisbane said:- Not the country publisher nut the business man is the chiof siiftpror frt m tlie fact that our merchants and mauul actui ei s have not utilised the country newspapers' advertising columns as they sbou'd and can be o' cd. remember these iaots: He wa > reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys eroi"'thing. He lives in a house and on the land that he owns. He is interested in everything the business men aio doing. Through good advertising you cm sell him anything from the "taint on the roof of his house to the cement on the floor of his cellar. Everyth'ng between the roof and the cell ir. everything in the barn, and: every tool in the field he buy 6 and you m-iv sell him. He is not like the dweller in the big city flat who gets his watvT through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymadp suit of clothes and a re.idy-madi dinner in n box or tin. rhe man who reads the country newspaper buys cve: ything. He buys pumps, lamps, stoves, automobiles, clothing, do-esses, beoks, paints, farm implements, furni turo, carpets, "oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country ' newspaper. And every n:an here could more profitably advertise in a country newspaper in proportion to its circulation than In any other publication on earth. I emphasize the value cf the con try newspaper as an advertising medium for it has that value."