COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 16 November 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Advertisers' Asosciation, Arthur Brisbane saidNot the country publisher out the business man is the chief sufferer from the fact that our merchants and manufacturers hare not utilised the country newspapers' advertising columns as they should and oan be lifcili: edi. Remember these laots: He who reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys e vor ~rthing. He lives in a house and on the land that he owns. He is interested everything the business men 010 doing. Through good advertising you oan sell him anything from the roint on the roof of his house to the cement on the floor of his cellar. Everything between the roof and the cell ir. everything in the barn,, and) every tool in the field he buys and you may sell him. He is not like the dweller in the big city,flat who gets Bis water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a ready-madt dinner in a box or tin. xhe )nan who reads the couutry newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, books, paints, farm implements, furni- : ture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here c.ould more profitably advertise in a country newspaper in proportion to its circulation than m any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper and' has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way 'between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising-rates.

BILIOUSNESS is a condition characterised by a disturbance of the digestive organs. The 6tomach is debilitated, the liver torpid, the bowels constipated. There is loathing for food, pains in the bowels, dizziness, coated tongue and vomiting, first of the undigested food, then of bile. Chamberlain's, Tablets allay the disturbance of the stomach and and create a healthy appetite. Chamberlain's Tablets tone up the liver to a healthy action and strengthen the ibowels to act nt/urally without assistance. DANGERS OJ!' WHOOPING COUGH. "Whooping Cough is much more dangerous than is generally supposed. Mora deaths result from it than from scarlet fever. There is little if any danger however, when it is properly treated. Give Chamberlain's Cough Remedy and it will keep the cough loose, liquify the tough mucus and aid in its expectoration. Chamberlain's Cough Remedy has been used in many epidemics ol Whooping Cough and always with the best results. Sold everywhere. Advt Hard rsicKing cougiis can be eased b\ "Nazol." Take it to-night and enjo\ sound sleep. Good for old and youag 'i -t the wuuine "Wirol " —Advt. & VALUABLE LINIMENT. Every family should be provided with Chamberlain's Pain Balm. Sprains may be relieved in much less time when promptly treated. Lame bach, lame shoulder, pains in the side and chest and rheumatic pains are some of the diseases for which it is especially valuable. Once you try Chamberlain's Pain .Balm you will never wish to be without it. For sale everywhere.— Sufferers from heartburn and sickheadaches should take Sharland's Fluid Magnesia. Corrects acidity— gives relief. Agreeable and pure. Only one shilling.—Advt. Colds fly ere "Nazol." Sore throats are soothed by this proved and popular remedy. Get "Nazol" to-day. Is 6d buys 60 doses. Ad. LAYING DOWN A LAWN. When it is desired to form a lam, the ground should be trenched as directed for the vegetable garden my time during the autumn. If the piot can be prepared in March, a season lay be gained by sowing the *»d during that month; the surf ice mist be thoroughly pulverised lf nd trodden down firmly. The foll«»uing a good mixture, if procurable.— Crested Dog-tail. 21b's; Fea+uca tenairolia. -libs; Fei»tuca duruscula, 21bs; Lolium teauilolia perenne, 201ba; •Vhite clover ,21bs; Trifolium minor, •ilbs; Poa Xeutioralis and Sempervirens libs of eaeb. This mixture will suffice for half an acre, and will form a very good lawo, and il kept out close answers most sods. Special mixta.ea for laying down lawns may »lso bo nad from any seedsman. Some of jur native poas and other grasses would answer admirably tor lawn purposes, if tliG ground is o: a retentive natare, sowing the seeds should do deferred til' August. Commence to cut as soon as tho machine will act. Some »ret'er the scythe for the first time o f catting. Roll previous to mowing, this will save the knives ot the moiv ji

SEEDS REQUIRED TO SOW aN ACRE. Uarley, 2A to 2| bushels; beans, 3to 2J bushels; buckwheat, or biank, 1} bushels; cabbage (drumhead), to transplant, 1 lb; canary, 3 pkgs; ovrot in drills, 8 to 12 lbs; clover, 1, to 17 lbs; furie or gorse, for feed, 20 to 24 bs; do. for single-line fencing, to sow one mile, S to 4 lbs; kohl rabi (turniprooted cabbage), to transplant, 1 lb; do.,'drilled, 4 lb»; linseed, for flax, 2j bushels; linseed, for seed, 11 bushels, lucerne, broadcast, 20 lbs; do., drilled, 15 lbs; mustard, white, 1 pkt; mangold wurtsel, 5 lbs; oate, 3 to 4 buah->li>, pursnip, 10 )bs; rape or cole, 1 pit; rye, 21 to 8 bushels; rya-grass lif drilled, one-fourth lees), & to 3} Vshbela; sainfoin, g;ant, 5 bushels; tar.j*. winter, 2} bushels; do., ipring, 2 t<i 21 bushels; trifoliam incarnatam, 14 Iba; turnip, 2 to * lbs; turnip stabbl*, 4 Ibi ; wheat- 21 to 21 bnshela Kidney Sufferers get Little Rest or Comfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable at work with arting pains and blinding dizzy spells. Neglect these ailments and serious troubles may follow. Begin using Doan's .Backache Kidney Pills at the first sign of disorder. Thousands have testified to their merit. Mr "W. Q. Entwistle, Union street, Foxton, says:—"For years l was a great sufferer • from disordered kidneys, the chief mptoms being terrible backache, headaches and irregular seoiefions. No one has any idea how 1 suffered, tho pain in my back being something awful and I could get no rest from it day or night. I was often so bad that 1 could not attend to my work, and had to stay in bed for days. As time went on I got no better, notwithstanding the faot- that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really was very bad 1 was urged to give Doan's Backache Kidney Pills a trial. I sent for a bottlo at onc<? and

used them with very pleasing result* Relief came almost immediately and as I continued with tho remedy I noticed a marked improvement m my health, and by the time I had taken six battles of Doan's Backache Kidney Pills I was completely cured. I alw&ys keep this remedy in the house now and take a dose occasionally as 1 think the kidneys need a tonic sometimes." Doan's Backache Kidney Pills are sold by all chemists- and storekeepers at 3s per bottle (six bottles Ifis fid) or will be posted b .* Frx-'jer-McClellnn Co., 76 Pitt-tsraet, Sydney. Rut be pnr« vmi sr«»t DOAN'B.