COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 2 November 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a'meeting of the American Advertisers' Asosciation, Arthur Brisbane said: —Not the country publisher out the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country- newspapers' advertising columns as they should and can be lit,

edi. Remember these tacts: He wno reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys evji"'thing. He lives in a house and on the land that he owns. He is interested in every thing the business men oie doing. 'lhrough good advertising yon oan sell him anything from the naint on the roof of his house to the cement on the floor of iiis cellar. Every th : n£ between the roof and the cell ir, everything in the barn, and; every tool in the field he buys and you m-iv sell Hm. He is not like the dweller in the big city flnt who gets liis water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a r<?:vly-niadi r'inaer in a bos or tin. i'he man who reads the country newspaper buys eveiythiog. He bnys pumps, lamps, stoves, automobiles, clothing, dresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more piofitably advertise in a country newspaper in proportion to its circulation than in any other publication on earth. I emphasize the value of the coutry newspaper ae an advertising medium for it has that value."

The Horowhenua Daily Chronicle is a country newspaper and: has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmerston N'jrth) in a rich farming community. Send for sample copies and advertising rates.