COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 1 November 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Advertisers' Asosciation, Arthur Brisbane saidNot the country publisher out the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised tho country newspapers' advertising columns as tbey should and can be tit I edi. Remember these tacts: He wno reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys everything. He lives in a house and on the land that he owns. He is intended in everything the business men oio doing. Through good advertising jou can sell him anything from the taint on the roof of his house to the cement on the floor of his cellar. Everyth : ng between the roof and the cell ir. everything in the barn, and: every tool in the field he buys and you m-iv tell him. He is not like the dweller in the big city flat who gets his water through a pipe, liis light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a rea'ly-mad; ''inner in a box or tin. ihe man who reads the country newspaper buys eveiything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, books, paints, farm implements, furniture, carpcte, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than in any other publication oil earth. I emphasize the value of the coutry newspaper as an advertising "medium for it has that value."

The Horowhenua Daily Chronicle is a country newspaper and has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (bc:iig half way between Wellington and Palmerston North) in a. rich farming community. Send for sample copies and advertising rates.